International Indian Film Academy or the IIFA is a unique effort to celebrate Indian cinema beyond Indian shores. This first-of-its-kind venture is spearheaded by Wizcraft International Entertainment Pvt Ltd – India’s first and premier event management and entertainment agency. In the rapidly changing face of global cinema, IIFA has ensured that a prominent place of Indian cinema is reserved by showcasing the wealth of talent Indian cinema has to offer.
Every year, IIFA Weekend and Award enchants the world from an exotic locale. Film festivals, premiers, press conferences, parties, business forums, celebrity special events and the glamorous IIFA Award Ceremony – the event not only a platform to promote Indian cinema but also a platform to bring the millions of fans closer to their favourite stars.
During its course of journey around the world celebrating Indian cinema, IIFA has spread the magic of Indian cinema to various exotic locales. Starting with the Millennium Dome, London, IIFA has travelled through Sun City, Malaysia, Johannesburg, Singapore, Amsterdam, Dubai, Yorkshire, Thailand and Macau. IIFA Awards and Weekends in all these parts of the world have left an unmistakeable mark of unique blend of entertainment of Indian cinema and have provided with tremendous impetus to the whole industry.